MASTER FRANCHISE PARTNER

Build-A-Bear Workshop

Operating world-renowned experiential retail with precision and heart. As Master Franchise Partner of Build-A-Bear Inc., USA, we bring the magic of Build-A-Bear to Denmark, Norway, Iceland, Germany, Austria and Switzerland.

The Partnership

Exclusive Franchise & Distribution

As Master Franchise Partner for Build-A-Bear Inc., USA, we hold exclusive rights to operate the brand across Denmark, Norway, Iceland, Germany, Austria and Switzerland — covering retail stores, online, shop-in-shop and wholesale distribution.

We have full control of retail operations, marketing, and expansion strategy — combining strong brand expertise with operational retail excellence across eight markets.

Transform the traditional shopping experience by offering customers immersive experiences that go beyond the conventional.

Our Capabilities

Retail Excellence at Scale

Retail Stores

Establishment and operation of Build-A-Bear brand stores across Denmark, Norway, Iceland, Germany, Austria and Switzerland.

Online & E-commerce

European e-commerce operated from our specialized Danish e-commerce warehouse, serving all markets with the best possible online Build-A-Bear experience and online exclusive items.

Shop-in-Shop

Curated Build-A-Bear shop-in-shop installations with select retail partners, extending brand reach beyond standalone stores.

Wholesale Distribution

Select distribution of the Build-A-Bear wholesale product line across our markets in retail partner stores that fit the brand, from retail partners to independent stockists.

Experience the Workshop

Interested in partnering or learning more about our Build-A-Bear operations?