Nordic Distribution & Retail Excellence
Two Businesses.
One Vision.
Intersource operates two businesses: distributing world-class brands across the Nordic region, and running Build-A-Bear Workshop as exclusive Master Franchise Partner for Denmark, Norway and Iceland, Germany, Austria and Switzerland — in-store and online.
30+
Years of Experience
10+
Partner Brands
8
Markets
25+
Team Members in HQ
One Company. Dual Expertise.
Two Business Tracks.
Intersource operates two complementary businesses — brand distribution across the Nordics, and running Build-A-Bear as an omnichannel master franchise for Denmark, Norway and Iceland, Germany, Austria and Switzerland.
Brand Distribution
We identify, develop, market, and scale successful international brands across the Nordic region and selected European markets. From initial brand sourcing through retail placement and logistics, we own the full value chain.
- Nordic market entry & brand sourcing
- Placement in major retail chains across DK, SE, FI, NO, IS
- Full warehousing & logistics via Rhenus, Horsens
- 15+ global partner brands
Build-A-Bear Workshop
As exclusive Master Franchise Partner for Denmark, Norway and Iceland, Germany, Austria and Switzerland, we operate Build-A-Bear's physical stores and European e-commerce. A seamless omnichannel experience — from brick-and-mortar to online — powered by Intersource.
- Exclusive Master Franchise for Denmark, Norway, Iceland, Germany, Austria & Switzerland
- European e-commerce operated from Denmark
- Immersive in-store retail experience
- Full omnichannel — physical stores + online
Our Foundation
Values That Drive Us
Accountability
We take ownership of our work and deliver results with integrity and quality.
Curiosity
We explore, ask, learn and grow — about our products, partners, and ourselves.
Bravery
We believe progress requires courage. We speak up and make bold decisions.
Family
We see our company as a business family. We succeed together.